Posts Tagged ‘economy changes’
Small businesses are more important to our ever-changing economy. A lot of businesses are strapped for cash in most cases and are looking for ways to save money while increasing profits. More and more local businesses are starting their online enterprises, which makes perfect sense in this technical era. A website will cost a small investment initially, but will be worth it in the long run. According to eMarketer.com, online spending has increased by 23.3% since 2011 to $39.5 billion in 2012. With over 2 billion Internet users worldwide, online advertisers are growing more confident as these numbers increase.
Small Businesses Online
Your company website can be considered as your employee, a twenty-four seven international company representative. The average local business is open between the hours of 8am – 6pm, Monday through Saturday. Your website never closes. Never sleeps or takes breaks. It’s a lean mean grinding machine. You won’t have to worry about employee benefits, workman’s compensation, or vacation pay.
Your website is a reflection of your business and what your company represents. When customers have a question and they can’t reach your staff at one o’clock in the morning, they can simply go to your website and find the answers; perhaps within the Frequently Asked Questions Page (FAQ) and you’ll never had to raise a finger; a huge time saver that is very convenient when you are short for time or have other matters that are in need of attention. A customer can have the most ridiculous question, however, ignoring them can prove detrimental to the business relationship. Remember, “The Customer Is Always Right.” We’ll at least for the most part.
Economy Changes Forces Online Competition
Your local competitors most likely have a website, which almost forces you to have one as well. As the economy changes, consumers and businesses are adjusting their spending habits. Small businesses are minimizing their investments on advertising and other expenses whether they are a brick and mortar or online – a domino effect. When the economy is going great we all benefit and when things get sour in the economy we all are affected to an extinct. Many companies cut down their staff or even shut down their storefronts and offices after realizing that they could conduct business exclusively behind the computer screen. Read the rest of this entry »