Archive for January, 2012
Effective delegation is an important strategy used by small business entrepreneurs to achieve business growth. Every successful business owner or executive is laser-focused on what they know how to do well. In other words, they leverage the time, skill, and experience of other people to achieve incredible results their businesses are known for.
Effective delegation work miracles and will produce overwhelming results if you apply it in the most appropriate way. It is a proven tool used by peak performers to grow their profits and bottom lines. The problem with average executives and business leaders is that they feel insecure with their delegation skill. They don’t want their subordinates to know what they do and how they do it. Many times, they fear that they may lose control to their subordinates when they delegate. As a result they keep all activities to themselves and their businesses suffers.
Here are the six ways to help you can delegate effectively and grow your business:
1. Identify the Person with The Right Skill
One of the greatest time wasters in business is assigning a job to someone with less skill to perform. You can apply effective delegation by identifying who in your organization has the right skill and attitude to perform the role. By delegating regularly and showing interest in talent development over time, you will recognize the individuals whom you can rely on to deliver excellent results on schedule.
2. Agree on What Should be Done and How It Should Be Done
As soon as you have identified the right person for the job, take the time to discuss and agree with the person what you want exactly to be done and how you want it. Research has proved that the more time you invest in clarifying the objective of your goal, the faster the end result and the better for your organization.
If there is any particular process or small business strategy you want to be adopted, be sure to explain it and paint a clear picture of how you would like to see the final outcome. If someone else has done similar job in the past, you can submit examples of what was done.
3. Agree on a Deadline
A deadline is the agreed timeline for completing the job. Deadline enforces responsibility and commitment on both parties, and partly forms the basis for measuring the effective use of time allocated for the job.
When setting deadlines, it might be tempting to assume that the task involved is simple, which might lead to under-estimation of the time expected for its completion. Be sure therefore to give some allowance especially if you are delegating the task to someone for the first time. Even when you know how much time it takes (when you do it yourself), remember that you are not the same, and that learning takes place at different stages of work. Read the rest of this entry »
A large part of the population has been affected due to the recent economic downturn. Small business registrations have increased due to the search for alternative forms of income. Indeed, the recession has made people realize that one cannot solely depend on their income alone. Worse, the company they work for might even be gone tomorrow! For this reason, the search for low capital, gradual growth companies has increased. So here’s my top 4 list of small business ideas:
1. Cosmetic Representative:
The cosmetics business does not seem to be as critically affected by the recession. In fact, women like to look their best, especially when economics are slow. Since a little dash of good lipstick color makes one feel confident. It is an inexpensive way for women to give themselves a little self-esteem boost. Besides, who doesn’t know a few women who enjoy taking the time to look their best? It takes less than an hour to be briefed by a cosmetic representative on how to sell cosmetic products. Start-up capital required is minimal, allowing one to get started quickly and affordably.
2. Event Organizer:
As we progress through our lives, celebration and life events continue to happen, events such as weddings, birthdays, reunions, anniversaries, etc. Unfortunately, not many people have the time on their hands required to pull everything together. As an example, organizing a wedding requires connecting people from both the bride and the groom to be present and available for rehearsals, decorating, etc. Usually all that is required is clients, a little word of mouth, and the ability to be very organized with the attention to detail.
3. Pet Shop Business:
Many people love their pets, to the point of treating them like children. Dressing them up, throwing birthday parties and buying gifts all lead to the need for a specific pet store. A Pet Shop Business that offers grooming services is one of the best small businesses that can be set-up fast. What is required is a medium-sized location that can serve as a store and a grooming salon for pets. Pet owners even relish the thought of having their pets enjoy spa like services, since they believe that their pets can get stressed out, just like their owners. If one is considering a small business, pet grooming services is definitely on the list. The cost required to become established in a store setting can be expensive, so be wary of this.
4. Online Entrepreneur:
Probably one of the most rewarding and lucrative businesses available today. With the tremendous boom of the information age, the opportunities seem endless. You will require a personal computer, skills associated with scripting for your website, and the desire to become a successful online business person. This is probably the best bet for establishing a low cost, high potential personal business. The advantage of becoming an online entrepreneur is my #1 business in my top 4 list of small business ideas.
As you go through the process of establishing your business, be sure to stay motivated and focused. Patience, hard work and dedication will provide you with the tools necessary for achieving financial freedom and success!
Social media marketing is one of the newest and most promising methods companies can promote themselves. By exploiting the power of social media sites, a business can effectively promote its products and services with a relatively low investment. The following article will give you some useful tips on this kind of marketing.
Social media is very popular, but you should enter it with a plan. Take some time to learn about SMM, how to become known, target an audience, and construct some form of it offline. Developing your game plan first will enable you to hit the ground running.
It is very important that people comment on your content. Enable comments in your post options, but make certain they are closely monitored. You want to quickly remove hostile comments and spam.
Host an online Q and A session to create interest in your company’s products and services. This is a good way to get people to know about your products and services. Social media let’s you interact on a personal level which is good for your business.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their user names behind the @ symbol. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
YouTube is a great jumping off point to your other business endeavors. Millions of people visit YouTube daily, and your video could be the one they’re looking for. Be sure to take the extra time and effort needed to build your YouTube profile in a professional manor. Describe your business well, and add links to your website or blog within your videos and profile.
Notice when you are getting the most tweets or re-tweets on Twitter. Take advantage of that fact and schedule your messages to correspond with that timing. if you send messages through an automated service, make sure your tweets go out at the times when most of your followers are likely to be online.
Check out your competition before creating your first Facebook page. Use their pages to get ideas of how to make your own distinctive platform. Your page should be very unique and appealing.
Take full advantage of social media by sharing images, videos and articles from respected and popular online users. Doing so will add a sense of authority and build a more credible reputation. You can easily help establish yourself as another authority in your niche through your associations with these people. You will also be providing fresh, interesting content for your followers. This name-recognition will help you greatly in promoting your business.