Archive for September, 2011
Ideas for Small Businesses
Starting a small business takes a lot of planning and the ability to execute your business plans. Though it doesn’t require a big capital for a small business however you cannot lose your capital as this will cause a serious trouble on the financial front at the same time your future expansion plans. If you have knowledge about how to run a business successfully, you won’t be able to take a wrong move that can affect your business plans. Before we go on further to the small business ideas, refer to the tips for running a small business.
- Can it sustain your everyday expenses and can it profit you.
- Can it raise enough funds to get it running for a long time and can become a profitable venture.
- Is it something that is needed everyday and does it has an appeal to sell on a steady basis?
- Is it something that you know how to do and can you do it well.
- Is it something that you like to do and doesn’t mind you at all doing it over and over again?
- Now that we know our objective in putting up a small business let’s go forward and see what are the best idea for small business this 2012.
1. Online business – this may include article writing/blogging, virtual assistant, translator, copy writer or bookkeeper, data entry, etc. This is one of the ideal business ideas for beginners would be to take advantage of various online business opportunities. By doing online data entry and online paid survey jobs, you can earn money per hour for your work. The more accuracy and consistency you show in your job, the more work you will get.
2. Mobile apps development – almost all people nowadays possesses a mobile phone and included on the mobile phone is application that people always uses. Calendars, Alarm Clocks, notepads are some example of applications that are commonly downloaded. Whether this is a businessman, a politician, an artist or just an ordinary person has a lot or even tons of mobile application.
3. Make-up artist or hair salons – Providing either makeup artist services or hair salons is yet another interesting small business idea. Makeup artists are in great demand in the fashion and entertainment industry. If you have the required makeup skills and talent, you can start your own company and do the makeup of television and movie stars. By providing good service, you can get long-term contracts which will increase your revenues greatly. The great thing about hair salons is that they are a sure thing. No matter how dismal the economic climate, women will still scrape together the money to get their hair done, even if they have to let their nails go. So hair salons with talented stylists and well-priced services will still be real money makers.
4. Cleaning services (pool, yard, garage etc.) – A cleaning service is a good business proposition for a person who relishes the idea of cleaning apartments, homes and commercial establishments. Housekeeping is an art and people are typically deterred by the prospect of getting grease, tough stains and odors out of carpets, keeping their bathroom clean and eliminating odors from their refrigerator. Hence, a cleaning service can be a steady source of income assuming that there are no immediate competitors. Otherwise, one would have to spend money on advertising and this may eat into one’s profits. Cleaning services can operate round the clock since residential apartments are generally cleaned during the day while commercial buildings are cleaned after office-hours. Considering that cleaning services earn popularity and goodwill through word of mouth, a job that is well done will rarely go unnoticed.
5. Elder assistant or baby sitting – being a babysitter doesn’t require you to have a license, with more parents needing to work and offering a home based child care can be a great way of starting your own business while taking care of your own kids too. The growing numbers of senior baby boomers also provide growing business opportunities for senior care. In-home care and senior residences are the obvious ones, but don’t forget all the related opportunities such as driving, delivery, catering and cleaning services for seniors who want to stay in their homes. You can certainly develop your own business providing care for seniors. Read the rest of this entry »
Reasons Some Businesses Fail
A lot of people dream of starting their own business, but many of them fail. This isn’t just limited to small businesses, but some major corporations may also fail. There is no set way to keep your company afloat, especially during the recession. However, there are some set reasons as to why many businesses fail. If you are starting your own business, or have had one up and running for a while, here are some things to look out for to help keep your operation going strong.
Many people who decide to go at it on their own don’t have a business plan set up. This may mean they set up a website or even a store front, but really don’t know how that with get them from where they are starting out, to where they would like to be in 10 years. Successful corporations may have started out very simply with only two or three employees, but they knew where they wanted to be in the end. Have a game plan for how your business will do in that particular market. Sit down with your business partner(s) to go over how you would like to operate and manage your organization.
Once you have a game plan, make sure you have proper funding. Many of those who fail may have had a great idea and plan, but no funding. For most small businesses, you will have to expect that you yourself will not see any money for several years until your company is more established and has a constant cash flow. Money adds up fast and sometimes before you realize it. Of course one of the big costs is paying any employees you may have, paying for the office your work out of, any supplies, business insurance, and even paying for your website. Make sure you can create a budget that you know can sustain your company. Talk to a financial advisor if you need to, and check with investors to see if you can get some extra funding.
Keep in mind your customers and what product you have to offer. So, this one goes with the other two. You need to do some research as to what consumers want and need and what your product will do for them. If you are selling a hair brush that actually tangles hair more than brushes, and your consumers want a brush that will detangle, then your product is not going to be a big hit in stores. You will want to plan out what the product can do, how, and how it is helpful to customers. Look at different demographics as well. All of this information can be used when you present your business to possible investors. Investors will like to know that you have your product planned out and have already thought about the needs of your targeted consumers.
Remember why you started your business. Sometimes people who start something up lose track of what they originally intended to do. Keep focused no matter what happens. There are going to ups and downs from time to time, but you have to remember what you are here to do. If you can get everything already planned out and lined up then when you have these little bumps in the road it will be easier to pick up the pieces and keep going, or to change your game plan. Having things like your finances, business insurance, and worker’s compensation already taken care of can help easy you a long as you work on your businesses success and not its failures. Remember, not all companies fail, some reach above and beyond what they expected.
Marketing Considerations for Small Business
Social media marketing, will it deliver results for my business?
It’s clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!
Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week “. It’s no surprise that with the millions of prospective customers from all over the world using these sites, every day, that so many businesses have decided to include social media marketing into their marketing mix. However it also important to get an understanding of how these sites are being used and what’s involved in maintaining or resourcing your business presence on these sites, if of course, this is the path that you decide to take for your business. Your online footprint can stick around for a long time so don’t underestimate how this can affect the perception of your brand in the market place. Spend some time upfront thinking about whether social media is right for your business.
1. Seek first to understand – It is very important that you understand the fundamentals of how is social media actually works and how it’s being used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get a trusted friend to show you their account and guide you through. Alternatively there are so many resources and ‘how to’ items online about social media, that you could run a search on Google or on YouTube on a particular topic of interest and watch the video tutorials to get informed.
2. Understand your purpose – What is your purpose is for using social media? What do you hope to achieve for your business by using it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.
3. If you decide to engage in social media, which sites are best for you? - With the plethora of social media sites available, which ones (if any), are best for your business? Think about where your target audience would socialize online, and think about the amount of time and resources you would realistically be able to commit to maintaining and administering your site presence. Which ones are right for you? You might find that some are a better fit than others. Read the rest of this entry »